Turning Brand Values to Brand Experience
Miazo helps consumers to improve their social branded experiences and offer brands a unique opportunity to be the relevant driver that connects positive emotions. Therefore, brands need to evoke emotion at the right moment: the brand experience. This is the positive feeling when a customer interacts with a brand. By being useful and relevant. This [personal or shared] experience can occur at home, in public, while traveling, in a retail environment, or online. Miazo can help to improve this experience in order to build long-term relationships with your customers by ensuring brand consistency across all touchpoints.
We believe that the best strategy to reach, inspire and touch customers is to be the driver that connects positive emotions, because they are directly linked to customer decisions and user experiences.
In close cooperation with our clients we develop social brand touchpoints that evoke that emotion, at the right time, at the right place.
The most important stage though, is the one where the experience is gained during the first Brand Experience and the resulting dialogue when wanting to use the brand and eventually appreciating and trusting the brand (by living up to the brand promise).